From a standing start to a live clinic website in eight working days
working days from a standing start to launch
The Challenge
A national telehealth dermatology service needed a new website quickly to support dermatologist recruitment. Google still listed pages from the old site, so visitors landed on pages that no longer existed, and older content carried claims that no longer met health advertising rules.
The Solution
We rebuilt the site from scratch with online booking, published pricing with Medicare rebates, a page for each condition, a section for referring GPs, a recruitment page, secure online forms and phone-tap tracking, plus managed redirects for retired addresses that still drew visitors.
The Outcome
Live in eight working days, with 12 articles migrated on their original addresses, 30 redirects tested and live, and outdated claims removed from legacy content.
The client
A telehealth service connecting patients across Australia with specialist dermatologists for conditions such as acne, rosacea, eczema and psoriasis.
The challenge
The service was recruiting dermatologists and needed a website that matched the quality of its clinicians, quickly. The old site sat on a platform the business was leaving, and Google was still sending visitors to pages that no longer existed. Some older blog content also carried claims that no longer met health advertising rules.
The approach
Launch speed and search history were treated as equal priorities. Retired addresses that still drew visitors were redirected rather than abandoned, and content was reviewed for compliance before it moved, not after.
The solution
We rebuilt the site from scratch:
- Online booking and published pricing, with Medicare rebates shown
- A page for each condition the service treats
- A section for referring GPs and a Join the Team page for dermatologists
- Secure online forms, and tracking on phone taps so enquiries can be measured
- Redirects managed from a list, so new ones can be added without a developer
The results
The site went from a standing start to live in eight working days. 12 articles kept their original web addresses, 30 redirects were tested and live, and outdated rebate claims, a patient testimonial and a named prescription medicine were removed from legacy content.
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