Moving a long-established skin clinic online without losing its history

The client

A long-established GP-led skin clinic in the Hunter, offering skin checks and treatments.

The challenge

The clinic was leaving its old website platform. Along the way, access to its analytics and search data had been lost, and once the move began, patients following the new-patient form link were landing on an error page. The practice also wanted to recruit GPs, which the old site did little to support.

The approach

Protect what patients and Google already rely on, then improve it. Old addresses, including links printed on clinic materials, were kept working, and content was checked against health advertising rules as it moved.

The solution

We rebuilt the site with pages for skin checks, treatments, doctors, patients, referrers, workplace skin checks and recruitment. Legacy and printed links redirect to their new homes, and analytics access was recovered.

The new-patient and GP enquiry forms now save every submission to a database before emailing staff, so a submission is still kept if an email goes astray. Ownership of the platform sits with the clinic.

The results

122 articles were migrated with a compliance review, reception confirmed it is receiving form submissions, and the new Join the Team page has already received a GP expression of interest.